The premium
content factory.


A5 Factory writes premium and original content. On the agenda: snack content, editorial direction, UX writing, digital narrations, film, documentaries, stories for social networks and in situ installations. Our trademark: bringing a fresh perspective and a subtle combination of skills to enhance the visibility of projects.

In total, more than 250 talented staff operate nimbly, either on our clients’ sites or together in an outsourced Content Factory, with a clear ambition: to create editorial objects that give meaning and re-enchant everyday life. 


A5 Factory analyses the way brands and companies communicate. This is done by carrying out an up-to-date editorial overview of the brand, of the competition, and of the semantics of the global ecosystem it is part of.

What we deliver
Editorial overview
Mapping of key opinion leaders
Analysis of current set-up
Identifiying “Personas”
Mapping expectations and customer journey maps
Online audit


A team, consisting of a brand content strategist and a brand content producer, helps you to define a clear editorial approach that will serve as a common thread for all content.

What we deliver
Overall editorial guidelines
Editorial guidelines for print, digital, sm
Main editorial meetings
Editorial guidelines

03.Content production

We set up a production team to share and ensure the consistency of your content, in 26 native languages.

What we deliver
Motion design
Digital narrations
Social stories

04.UX Copywriting

Writing begins with online monitoring on our innovative content-management platform, A5 Content. Thanks to our online dataroom we can comment on each step and feed content, with real-time monitoring by all of the contributors. We do SEO and UX design optimization on all content, including adapting content to mobile.

What we deliver
Key word mapping
E-commerce writing
Organic SEO
Copywriting to optimize SEO
UX copywriting

05.Performance monitoring

Content is grouped in an online Google-certified Content Board so that measuring the impact of your content and continually improving your editorial setup is easy and convenient. Because we know how to create texts that have a strong semantic value, each item quickly becomes ranked among the most viewed content.

What we deliver
Performance analysis

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