Une nouvelle télé, la vôtre.
A5 imagine avec BETC le Canal de demain et déploie la tonalité de la marque sur l’ensemble des points de contacts, d’une même voix.
Brief_______________
Enhancing the user experience and the user journey by making the viewer active in his own programming.
A5 and BETC imagined the Canal + of the future and rolled out the brand tone across all touchpoints. The Workshop created the platform for relationship branding and the group’s communication with a consistent baseline: a new TV, yours.
What we delivered
— Planning stratégique
— Strategic planning
— Brand platform
— Relationship platform for the brand
— Editorial line
— Writing MyCanal customer relationship content
Result_______________
A new vision of the user experience, everywhere, all the time.