Une nouvelle télé, la vôtre.

A5 imagine avec BETC le Canal de demain et déploie la tonalité de la marque sur l’ensemble des points de contacts, d’une même voix. 


Enhancing the user experience and the user journey by making the viewer active in his own programming.

A5 and BETC imagined the Canal + of the future and rolled out the brand tone across all touchpoints. The Workshop created the platform for relationship branding and the group’s communication with a consistent baseline: a new TV, yours.


What we delivered
— Planning stratégique
— Strategic planning
— Brand platform
— Relationship platform for the brand
— Editorial line
— Writing MyCanal customer relationship content


A new vision of the user experience, everywhere, all the time.


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