Supporting CNP Assurance insurance advisers in their advisory capacity.

A5 designed the brand’s relational platform to support sales pitches. Our aim? To foster job empowerment and create a sense of pride in the job and of belonging to the company. We also created sales guidelines with clear offers for specific situations. All that in a dedicated app and a launch film.

What we delivered
— Strategic planning
— Defining relational tone of voice
— Writing commercial pitches
— Writing the launch film