CNP Assurances.

La relation client, nouvelle définition.


Supporting CNP Assurance insurance advisers in their advisory capacity.

A5 designed the brand’s relational platform to support sales pitches. Our aim? To foster job empowerment and create a sense of pride in the job and of belonging to the company. We also created sales guidelines with clear offers for specific situations. All that in a dedicated app and a launch film.

What we delivered
— Strategic planning
— Defining relational tone of voice
— Writing commercial pitches
— Writing the launch film 


An app that was voted Best Sales Support Tool by sales representatives.


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