24 Sèvres
Brief_______________
Redefining tone of voice and editorializing all brand content.
A5 created a connecting, cheeky and offbeat tone to talk about luxury fashion in a new fashion. Fashion steps out of its comfort zone and it’s rather refreshing.
What we delivered
— Writing a storytelling and an editorial guidelines
— Editorializing Instagram stories, newsletters and the showcase website
— Drafting note cards and exchange booklets
Result_______________
A brand with a tone that is far more identifiable and content that is clearer than ever.
