L’identité d’une nouvelle marque de viande


Creating a new benchmark for premium and eco-responsible meat.

Together with the agency Divine Comédie, A5 took the meat of the Valomac collective and the Massif Central mountains as a starting point to rethink meat consumption. The Workshop created the reference point for quality, eco-responsible and sustainable meat: mountain meat, originating from the Puy de Sancy, the highest peak in the Massif Central, at an altitude of 1886m. The brand platform laid the foundations for major communication lines.

What we delivered
— Writing the brand platform
— Naming
— Baseline



A successful launch focused on the challenge of eating better, with a genuine discussion about meat consumption. 1886 is an invitation to “rise above meat”.


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