24 Sèvres


Redefining tone of voice and editorializing all brand content.

A5 created a connecting, cheeky and offbeat tone to talk about luxury fashion in a new fashion. Fashion steps out of its comfort zone and it’s rather refreshing.

What we delivered
— Writing a storytelling and an editorial guidelines
— Editorializing Instagram stories, newsletters and the showcase website
— Drafting note cards and exchange booklets


A brand with a tone that is far more identifiable and content that is clearer than ever.


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