Accor & All


Set the new Hospitality codes.

A5 has been supporting Brandimage in expressing its new strategy for the Accor brand by developing the brand’s wording and tone of voice, as well as its loyalty programme, ALL Accor Live Limitless, a fully integrated platform bringing together all the benefits, services and experiences offered by the group’s ecosystem.

What we delivered
– Defining language guidelines
– Storytelling
– Writing the brand manifesto



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