No bullshit.

A5 renforce la plateforme de la marque Sensee et conçoit une campagne 360 avec audace, franchise et impertinence. 


“No bullshit marketing“.

At last a brand of glasses that dares tell the truth and doesn’t hide behind promotions to justify expensive prices.

What we delivered
– Storytelling
– Brand platform
– Advertising campaign (Print, TV, Web)


An honest image. Crystal clear communication. Tongue and cheek tone. The light teasing directed at other glasses manufacturers is balanced by a self-deprecating tone and an elegant and sober vision of the business.


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