Une marque citoyenne.


Contributing to the brand’s commitment to internal CSR.

A5 built Blédina’s CSR brand manifesto around 5 themes :

_ Research focused on the child’s first 1,000 days
_ The products’ flawless quality
_ The products’ accessibility
_ Environmental protection
_ Employee well-being

The language used is direct, aspirational, using evidence-based content to make each message resonate in everyday life, for the in-company audience. A5 drafted language guidelines to keep the brand’s voice consistent and unique.

In addition to this, A5 produced a – confidential – internal film to promote Blédina’s CSR approach and jointly build best practices with all staff.

What we delivered
— Strategic planning
— Setting language guidelines
— Creating CSR storytelling
— Writing the brand manifesto
— Writing and directing the in-company film


The brand’s communication matches its societal commitment, with harmonized values and commitments. Blédina: it does what it says on the tin.


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