La Poste.

Simplifier la vie.


Time to start working together and find a more direct tone. The new brand charter goes straight to the point, no frills.

Smart technology means that La Poste is changing, innovating and creating new services. But the original spirit remains. Technology makes leaps and bounds but the human factor remains.

A new page of history is being written. With Brandimage, A5 imagined La Poste’s new ambitious language guidelines. Make everyday life easier.

What we delivered
— Strategic planning
— Definition of the brand’s language guidelines
— Copywriting key messages


A brand that is even more embedded in day-to-day life. Increased likeability and accessibility. With La Poste everything just got easier.


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