La banque qui simplifie la banque.
BETC fait appel à A5 pour créer la plateforme discursive et la rédaction des contenus de la marque.
Brief_______________
Freeing customers from the constraints of traditional banking. With a simpler, more direct relationship.
A pioneer in online banking, Boursorama has already attracted nearly 800,000 customers. To strengthen its leadership and broaden its customer base, the brand has chosen to clarify its brand platform and tone of voice.
BETC called on A5 to create the discursive platform and write content for the brand. Together we created a new vision of online banking and a new business relationship with the right words for each and every situation, from online account subscription to daily account management.
What we delivered
— Définition du langage book digital
— Defining the digital book language
— Editorializing the boursoramabanque.fr website
— Naming new services
— Copywriting commercial messages
A simple customer journey with messages that make life easier for customers, from subscribing to using new services.