Un coup de frais pour Lancôme et des contenus viraux.
Brief_______________
A5 has been designing and writing all of Lancôme’s digital campaigns since 2015. The brand needed fresh look and a new voice.
What we delivered
— Storytelling
— Film design and digital experiences.
— Writing the script and storyboard
Partner agency and production : Labandeoriginale
Result_______________
A global overhaul of the brand that helped reach a new and younger audience.
