BUT

Une nouvelle plateforme de marque et un storytelling d’aide au choix pour aller droit à l’essentiel !

Brief_______________

Making in-store choice easier

A5 designed the new BUT in-store pitching. We kept the tone simple and explanatory.

What we delivered
— In-store wording audit (wording checkstore)
— Tone of voice
— Brand platform
— Content to help customers make their selection

Result_______________

A more coherent brand, clean pitching lines, a clearer direction. Everything just got easier with BUT.

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