Donnons ensemble une nouvelle vie à nos produits.
Pour accompagner la fusion entre Eco-Emballage et EcoFolio, acteurs majeurs du recyclage en France, Interbrand conçoit avec A5 la plateforme de marque du nouvel acteur.
![](https://a5workshop.com/wp-content/uploads/2019/12/citeo-cover.png 1500w, https://a5workshop.com/wp-content/uploads/2019/12/citeo-cover-300x160.png 300w, https://a5workshop.com/wp-content/uploads/2019/12/citeo-cover-768x410.png 768w, https://a5workshop.com/wp-content/uploads/2019/12/citeo-cover-1024x546.png 1024w)
Brief_______________
Supporting the merger between Eco-Emballages and Ecofolio to create a strong brand in the circular economy.
A5 and Interbrand created the CITEO naming by combining citizen commitment to the city, economic performance and environmental performance. The circular economy emerged with a coherent platform to communicate and media that brings to life the merger between Eco-Emballages and Ecofolio. The Workshop designed the brand platform, the manifesto, the brandbook and turned used each different medium to convey a phase in the product life cycle. The highlight is a tagline designed as a rallying sign: ‘Together, let’s give our products a new life.’
What we delivered
— Strategic planning
— Naming
— Creating a baseline
— Storytelling for the circular economy
— Writing the manifesto
— Writing the brand journal
— Defining the language guidelines
— Designing and writing the communication
![](https://a5workshop.com/wp-content/uploads/2018/12/1b197155659753.59c4d211af7f9.gif)
![](https://a5workshop.com/wp-content/uploads/2018/12/6165b955659753.5a15516492094.jpg 1400w, https://a5workshop.com/wp-content/uploads/2018/12/6165b955659753.5a15516492094-300x169.jpg 300w, https://a5workshop.com/wp-content/uploads/2018/12/6165b955659753.5a15516492094-768x432.jpg 768w, https://a5workshop.com/wp-content/uploads/2018/12/6165b955659753.5a15516492094-1024x576.jpg 1024w)
![](https://a5workshop.com/wp-content/uploads/2018/12/7e3bed55659753.59c3b68b9f595.jpg 1400w, https://a5workshop.com/wp-content/uploads/2018/12/7e3bed55659753.59c3b68b9f595-300x225.jpg 300w, https://a5workshop.com/wp-content/uploads/2018/12/7e3bed55659753.59c3b68b9f595-768x576.jpg 768w, https://a5workshop.com/wp-content/uploads/2018/12/7e3bed55659753.59c3b68b9f595-1024x768.jpg 1024w)
![](https://a5workshop.com/wp-content/uploads/2018/12/16b56555659753.59c3b77711f9f.jpg 1400w, https://a5workshop.com/wp-content/uploads/2018/12/16b56555659753.59c3b77711f9f-150x150.jpg 150w, https://a5workshop.com/wp-content/uploads/2018/12/16b56555659753.59c3b77711f9f-300x300.jpg 300w, https://a5workshop.com/wp-content/uploads/2018/12/16b56555659753.59c3b77711f9f-768x768.jpg 768w, https://a5workshop.com/wp-content/uploads/2018/12/16b56555659753.59c3b77711f9f-1024x1024.jpg 1024w)
An innovative brand positing that is all about proximity and establishes Citeo as the benchmark player in recycling.