Attracting and retaining the talent of PwC France.

In order to break away from traditional patterns and live as close as possible to millennials’ expectations, A5 created a strong employer brand position around the dual concepts: Imagining/Acting – visually connected as single word concept where imagining and taking action become one. The Workshop created a specific collection of Thought Leadership Imagining / Acting.

The concept was then declined, in collaboration with the Zao agency, as series of new recruitment profiles that stand out from the traditional profiles and give a new image of the consulting profession.

What we delivered
— Strategic planning
— Defining a brand employer manifesto
— Campaign copywriting