
Bespoke projects.



Lancôme
Digital storytelling by A5.

Accor & All
Co-writing the Storybook for Accor’s new brands.

Sensee. Glasses.
A5 gets cheeky and creates “No bullshit marketing”.

Air France
Immediate boarding for Air France’s Wording Experience.

Canal +
A5 and BETC give Canal+ a fresh voice.

Elle & Vire
With Christophe Michalak A5 gets the French Touch of Excellence.

La Poste
La Poste is changing, so is its language.

Blédina
Step by step storytelling to carry Blédina’s CSR.

Giorgio Armani
Script for the film Rouge Excstasy. A5 is on everyone’s lips.

24 Sèvres
24s.com’s new editorial line by A5.

1886 Les viandes du Massif
Naming and storytelling for the new premium meat brand.

Sisley
Instagram stories for the launch of the Izia perfume.
OCP
OCP group’s storytelling: a new healthcare is coming your way.

Renault
Copywriting the campaign for the Renault Twingo Hipanema.

Boursorama Banque
User journey storytelling and UX copywriting.

Lenôtre
Good products have a name. Lenôtre’s editorial style by A5.

Atelier Blini
The brand’s new platform launched by A5.

Citeo
Naming and defining the new language platform.

PwC France
New positioning and wording for the employer brand by A5.

CNP Assurances
Reinventing customer relations.

McDo
Storytelling for the new website and for the McDo app.

Société générale
Creating the brand’s new language book.

Glenmorangie
Storytelling for an exceptional single cask.

BNP Paribas Real Estate
A5 imagines tomorrow's office services. Millenials will love it.

BUT
A new brand platform to help customers get what they need, faster.

APRR
Wording influence, corporate website and APRR’s online annual report.

Hopscotch
Storytelling for an agency that isn’t afraid to reinvent itself.

Pulco
Launching Pulco’s tone of voice. Discover life “A fresh start”.

Brasseries Kronenbourg
Carré Noir calls A5 in to work on Kronenberg Brasseries’ strategic planning.
